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Michael Zaransky’s Blog

1811, 2019

Real Estate Marketing Ideas, Beyond the Tried and True

The current direction of multifamily marketing was humorously underscored in a webcast by Rich Hughes, head of data science for RealPage, a Texas-based company that specializes in providing software and data analytics solutions to the real estate industry. In the past marketing such properties was [...]

1111, 2019

It’s Time for Multifamily Developers to Rethink Chicago

While it’s true that Chicago doesn’t have an abundance of land for new multifamily property development, its reputation as a difficult place to build may be largely unfounded. In fact, the National Apartment Association (NAA) recently listed it as the ninth-easiest U.S. city in which [...]

2910, 2019

How to Appeal to a Rental Niche in the Real Estate Market

Where multifamily rentals are concerned, it’s not all about Millennials and those who comprise Generation Z. Much of it is, to be sure, because of the financial clout of those age groups. There is, however, far more to it than that. There is also the [...]

810, 2019

Sweetening the Pot: Why it Pays to Incentivize Tenants

Leasing incentives work, but they have to be the right ones in the right place at the right time. What works with Millennials doesn’t necessarily work with Baby Boomers. What works in San Jose doesn’t necessarily work in Schenectady. Most fascinatingly of all, financial incentives [...]

Michael Zaransky
Michael Zaransky
Co-CEO at Prime Property Investors, Ltd. Managing Principal at MZ Capital Partners

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