Michael Zaransky’s Blog
How to Assure the Well-Being of Your Tenants
In a 2018 survey of renters’ greatest concerns, safety went unmentioned -- though it might as well have been. When asked what they most notice when considering an apartment, tenants mentioned “neighborhood” right after “price,” which is the virtual equivalent of saying that one of [...]
The Uncertain Future of Opportunity Zones
Opportunity Zones, a program introduced in December 2017 as part of the Tax Cuts and Jobs Act, seemed like a win-win: Investors get a tax break, while giving disadvantaged urban areas a much-needed infusion of capital. The reality, the New York Times has reported, has [...]
How Short-Term Rentals in Mixed-Use Communities Have Become a Thing
Various trends have coalesced to increase the popularity of short-term rentals in mixed-used communities. First is an uptick in travel, by 1.9 percent in the leisure sector and 1.6 percent in the business sector, in 2018. All told, domestic travelers spent over $1 trillion last [...]
Real Estate Marketing Ideas, Beyond the Tried and True
The current direction of multifamily marketing was humorously underscored in a webcast by Rich Hughes, head of data science for RealPage, a Texas-based company that specializes in providing software and data analytics solutions to the real estate industry. In the past marketing such properties was [...]
It’s Time for Multifamily Developers to Rethink Chicago
While it’s true that Chicago doesn’t have an abundance of land for new multifamily property development, its reputation as a difficult place to build may be largely unfounded. In fact, the National Apartment Association (NAA) recently listed it as the ninth-easiest U.S. city in which [...]
How to Appeal to a Rental Niche in the Real Estate Market
Where multifamily rentals are concerned, it’s not all about Millennials and those who comprise Generation Z. Much of it is, to be sure, because of the financial clout of those age groups. There is, however, far more to it than that. There is also the [...]