About Michael Zaransky

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So far Michael Zaransky has created 64 blog entries.

As the U.S. Population Ages, Multifamily Managers Will Need to Adjust

Americans are growing older, but they are not going away. Far from being consigned to nursing homes and retirement communities, those age 55 and older have in recent years shown a desire to be where the action is, and will want that again, after the coronavirus pandemic subsides. They want a connection, not only with [...]

How to Keep Multifamily Properties Safe During the Pandemic

The coronavirus pandemic has presented multifamily property owners and managers with a challenge unlike any they have ever faced before, and one that has brought with it dire consequences. Through Dec. 30, over 83 million people around the globe had been diagnosed with COVID-19, and over 1.8 million had died from it. Over 19.8 million [...]

By |2020-12-31T18:53:51+00:00December 31st, 2020|Categories: Blog|Tags: , , , , |

New Fronts in the Amenity Wars: Retail Space, Greenspace, Safety, Bandwidth

One of the things most impacted by the novel coronavirus pandemic has been how people have changed their thinking in terms of their respective living situations. This shift in consumer interest has particularly impacted apartment complexes and multi-family properties. The need to practice social distancing has greatly impacted these kinds of housing arrangements. This is [...]

By |2020-10-22T20:42:29+00:00October 22nd, 2020|Categories: Uncategorized|

The Slow Return of Multifamily Construction

Where the coronavirus pandemic is concerned, we’re through the glass darkly now. Our new normal is so abnormal, it is impossible to see what might lie ahead. There are hints, certainly, but they are just that. Circumstances change so much from day to day, week to week and month to month that we are constantly [...]

By |2020-08-13T12:50:16+00:00August 13th, 2020|Categories: Uncategorized|

Why Occupancy Rates Continue to Skyrocket

The American Dream has been reshaped and redefined over the years, morphing from a yearning for freedom to a desire for land to aspirations of homeownership. It is the last of those upon which we have most often fixated since the mid-20th Century: What better dream than to have a place of your own? That [...]

By |2021-03-11T15:23:44+00:00April 30th, 2020|Categories: Uncategorized|

It Ain’t Easy Being Green, but it is Essential that a Multifamily Property Is

As noted on the website Buildinggreen.com, multifamily properties are by their very nature green, given the density of the community they support. The problem comes in, however, when inferior infrastructure is in place -- whether because of age or the use of subpar building materials, appliances, systems or materials. Developers, investors and property managers have [...]

By |2020-01-16T17:04:01+00:00January 23rd, 2020|Categories: Uncategorized|

How to Assure the Well-Being of Your Tenants

In a 2018 survey of renters’ greatest concerns, safety went unmentioned -- though it might as well have been. When asked what they most notice when considering an apartment, tenants mentioned “neighborhood” right after “price,” which is the virtual equivalent of saying that one of their top concerns was their own safety. Ditto for when [...]

By |2020-06-15T18:13:38+00:00January 16th, 2020|Categories: Uncategorized|

The Uncertain Future of Opportunity Zones

Opportunity Zones, a program introduced in December 2017 as part of the Tax Cuts and Jobs Act, seemed like a win-win: Investors get a tax break, while giving disadvantaged urban areas a much-needed infusion of capital. The reality, the New York Times has reported, has been far different in some cases. Its reporting has revealed [...]

By |2019-12-18T15:46:28+00:00December 26th, 2019|Categories: Uncategorized|

How Short-Term Rentals in Mixed-Use Communities Have Become a Thing

Various trends have coalesced to increase the popularity of short-term rentals in mixed-used communities. First is an uptick in travel, by 1.9 percent in the leisure sector and 1.6 percent in the business sector, in 2018. All told, domestic travelers spent over $1 trillion last year. Second is the desire for apartment-like lodging -- full [...]

By |2019-12-18T15:39:30+00:00December 18th, 2019|Categories: Uncategorized|

Real Estate Marketing Ideas, Beyond the Tried and True

The current direction of multifamily marketing was humorously underscored in a webcast by Rich Hughes, head of data science for RealPage, a Texas-based company that specializes in providing software and data analytics solutions to the real estate industry. In the past marketing such properties was not unlike Homer Simpson opening a carton of Neapolitan ice [...]

By |2019-11-11T13:44:33+00:00November 18th, 2019|Categories: Uncategorized|