Real Estate Marketing Ideas, Beyond the Tried and True

The current direction of multifamily marketing was humorously underscored in a webcast by Rich Hughes, head of data science for RealPage, a Texas-based company that specializes in providing software and data analytics solutions to the real estate industry. In the past marketing such properties was not unlike Homer Simpson opening a carton of Neapolitan ice [...]

By |2019-11-11T13:44:33+00:00November 18th, 2019|Categories: Uncategorized|

It’s Time for Multifamily Developers to Rethink Chicago

While it’s true that Chicago doesn’t have an abundance of land for new multifamily property development, its reputation as a difficult place to build may be largely unfounded. In fact, the National Apartment Association (NAA) recently listed it as the ninth-easiest U.S. city in which to build, among the 58 examined.  While the NAA acknowledged [...]

By |2019-11-11T13:36:43+00:00November 11th, 2019|Categories: Uncategorized|

Regarding the Relationship Between Multifamily Properties and Parking: It’s Complicated

One of the greatest challenges among multifamily property owners is accommodating the parking needs of residents and guests. This issue is especially problematic in densely populated urban areas where there may be insufficient parking ratios for the number of units in a property. Despite the trend toward ride-sharing and bicycling, particularly in urban communities, it's [...]

By |2019-10-10T18:43:36+00:00October 22nd, 2019|Categories: Uncategorized|

Sweetening the Pot: Why it Pays to Incentivize Tenants

Leasing incentives work, but they have to be the right ones in the right place at the right time. What works with Millennials doesn’t necessarily work with Baby Boomers. What works in San Jose doesn’t necessarily work in Schenectady. Most fascinatingly of all, financial incentives aren’t necessarily a be-all, end-all. Jake Meador, writing for Rentvision.com, [...]

By |2019-09-04T20:14:46+00:00October 8th, 2019|Categories: Uncategorized|

How to Find a Good Contractor

The conversation took place in a Reddit.com chatroom, one of those lonely Internet outposts where frank talk is welcome. And a newcomer to property management raised this seemingly benign question for the good of the order: Any tips? It was as if alarm bells sounded, because he was immediately informed he should not trust anyone. [...]

By |2019-09-03T18:55:17+00:00October 1st, 2019|Categories: Uncategorized|

Advice for a Fledgling Multifamily Investor

If you are investing in a multifamily property for the first time it is very likely that you are feeling both excited and a bit apprehensive. That being the case, it is essential to go in with eyes wide open, conscious of the common pitfalls that bedevil newcomers to the space. Here are my tips [...]

By |2019-09-03T18:50:26+00:00September 24th, 2019|Categories: Uncategorized|

Escaping the Parent Trap: Are Millennials Leaving Home For Good?

Millennials have long gotten a bad rap as slackers who graduate college and move back into their parents' homes indefinitely. While this may be a reality to some degree, the causes for it may also be somewhat misleading. In truth, more millennials are getting bachelor's degrees than any other generation in history but they are [...]

By |2019-09-03T18:44:29+00:00September 17th, 2019|Categories: Uncategorized|

Tips For Evaluating An Area in Which You Haven’t Invested Before

Investors considering a move to a new area are often concerned about potential externalities that may affect their business. They focus on every negative news story and every potential threat that may arise. Others simply make a move and deal with potential consequences later. Instead, companies need to take concrete steps to research an area [...]

By |2019-09-03T18:36:11+00:00September 10th, 2019|Categories: Uncategorized|